Road safety is an emerging trend nowadays. Road traffic accidents (RTA) is a global disaster hampering the life of millions. Every day 414 valuables’ lives are lost due to road accidents. Road safety reflects the character of a person. After many road safety campaigns and awareness programs, there is still an increase in deaths in India, ranking first in the number of road accident deaths across the 199 countries and accounting for almost 11% of the accident-related deaths in the World. Not only in India, Road traffic continues to be a major developmental issue, a public health concern, and is a leading cause of death and injury across the World killing more than 1.35 million globally as reported in the Global Status report on Road Safety 2018 with 90% of these casualties taking place in the developing countries.
Indian Road Safety Campaign and Ministry of Road Transport and Highways have launched this Ideathon during National Road Safety Month to invite ideas to address one of the most pressing issues of current times- the current road safety scenario of our nation. The competition lays emphasis on suggesting ideas for Road safety related issues which often becomes the reason behind deaths in Road Accidents and how to incorporate those ideas to curb those issues.
